Innovation & Entrepreneurship

This is a book that explains step-by-step how an organisation can be started
and managed to be successful. The author presents several models that helps
entrepreneurs and intrapreneurs on their needs to innovate, analyse
information, implement new ventures, and assess internal and external
organisational impacts.
This manual is useful to everyone, in particular to entrepreneurs, managers,
and university teachers and students

4i MODEL
Idea, Information, Implementation and Impact. Thus, you can consult this book
depending on the phase of development
of your project. You can begin reading it in any of its fundamental parts.
If you do not have the initial idea, then you should begin reading the 1st
part of this book.
If you already have the idea, then you will need to test it in the market.
Thereunto, there is a lot of information to collect and market and marketing
tests to do. You will find these subjects in the 2nd part of the book.

If you believe or already have proved that your product (good, service, idea)
has a market, then you may need to develop a business plan to attract
financiers or investors. You can do this exercise in a basic mode, if you are
still in a strategical initial phase or want to assess the profitability level
that you can get from the business. Or you can do this through an
advanced model leading you to a complete business plan. This advanced model
also allows you to organise or reorganise your business if you are already in
the market, on the basis of a systematised structure that includes the
strategic planning process and the fundamental financial statements. All this
is in the 3rd part of the book.

In the 4th part of the book, you can find models that help you to control,
assess, and study organisational, collective, and individual performance and
results, as well as measure the business societal impacts on both internal and
external stakeholders, such as the level of the various aspects of
sustainability. Consequently, you will know to what extent measure you
contribute, in general, toward a better social welfare.
In the 5th part of the book, you will find organisations that can serve as
excellent examples of business success in recent years in Portugal and in the
world.

*[XIXe]: 19e siècle
*[6e]: Sixième